Free STAOS Tool

Agency Markup, Margin & Effective Rate Calculator

Change any one field — cost, price, markup, or margin — and the others update live. Add hours worked to see your effective hourly rate. Built for agencies tired of guessing whether a project actually made money.

Your cost to deliver labor + tools + subcontractors Price charged to client Markup % price − cost, as % of cost Gross margin % price − cost, as % of price Hours worked on this engagement used to compute effective hourly rate

Price$6,000

Cost$3,000

Gross profit$3,000

Markup100.0%

Gross margin50.0%

Effective hourly rate $75/hr based on hours worked

Reprice with confidence → Book a free Sales Audit

Estimate, not a quote. For planning only.

The benchmarks behind this

Healthy agency gross margin (services)	50–60%+
Productized service gross margin	60–75%
Pure media-pass-through margin	15–25%
Markup formula	(Price − Cost) / Cost

Sources: SaaS Capital / Promethean Research agency benchmarks. See STAOS benchmarks dataset.

Most agencies discover they're an underpriced consultancy wearing a media-buyer hat — margin is fine on paper, but effective hourly rate tells the truth. STAOS rebuilds the offer + close motion so you can charge what the work is worth.

Built by STAOS — sales coaching & fractional sales management for agencies.