Free STAOS Tool

Break-Even & CAC Payback Calculator

Two modes in one tool. Break-even: how many units (or how much revenue) you need to cover fixed costs. Payback: how many months it takes a new customer to pay back the CAC you spent to win them.

Calculation mode

Fixed costs (period) rent, salaries, tools — doesn't change with volume Price per unit / engagement Variable cost per unit delivery cost that scales with each sale

Contribution margin / unit$3,000

Contribution margin %60.0%

Break-even units14

Break-even revenue$66,667

Shorten the path to profit → Book a free Sales Audit

Estimate, not a quote. For planning only.

The benchmarks behind this

SaaS healthy CAC payback	< 12 months
Best-in-class CAC payback	< 6 months
Break-even formula	Fixed / (Price − Variable)
Payback formula	CAC / (Monthly GP)

Sources: OpenView, Bessemer SaaS Index. See STAOS benchmarks dataset.

Long payback isn't always a "price problem" — usually it's a discovery + onboarding problem. Better-qualified deals expand faster, churn less, and shrink the payback. That's the STAOS lever.

Built by STAOS — sales coaching & fractional sales management for agencies.