Free STAOS Tool

Sales Rep Ramp-Time & Cost Calculator

A new rep doesn't produce on day one. See how long ramp takes, what it costs you in salary and lost revenue, and when the rep finally breaks even — then compare it to the benchmark.

Rep base salary (annual) SDR base ~$50k; AE base often $60k–$90k Fully-ramped monthly quota (revenue they should close) what a productive rep brings in per month Ramp time to full productivity months — industry avg is 3.1 (Bridge Group)

5 mo

Average productivity during ramp % of full output while ramping (linear ramp ≈ 50%)

50%

If the rep leaves at month… avg rep tenure is 1.8 yrs; early exits multiply the cost

12 mo

Salary paid during ramp$29,167

Revenue lost vs a ramped rep$75,000

Total cost of this ramp$104,167

Your ramp vs benchmark (3.1 mo)+1.9 mo slower

If they leave at month 12, you're out $104,167 before you re-hire and re-ramp

Cut your ramp time → Book a free Sales Audit

Estimate, not a quote. For planning only.

The benchmarks behind this

Average sales rep ramp time	3.1 months
HubSpot reported average ramp	3.2 months
Average rep tenure	1.8 years
Share of reps who hit quota	63%

Sources: The Bridge Group (2023), HubSpot (2024). See STAOS benchmarks dataset.

"We've gone through 3 AEs in two years" is one of the most expensive patterns in an agency. Faster, more consistent ramp is a structure problem — onboarding, scripts, tracking, and coaching. That's what STAOS installs.

Built by STAOS — sales coaching & fractional sales management for agencies.