Free STAOS Tool

Sales Territory Planning Calculator

Tier your accounts by potential, set touch frequency for each tier, and see whether your reps actually have the capacity to cover the territory. If they don't, you find out before you've blown a quarter.

Number of reps Rep capacity touches per rep per week (calls + meetings + emails) Accounts by tier # of accounts and touches/account/month

Total accounts320

Required touches / month1,240

Team capacity / month960

Accounts per rep (balanced)107

Workload index129%

Over capacity Drop a tier, reduce touch cadence, or add a rep.

Right-size your territories → Book a free Sales Audit

Estimate, not a quote. For planning only.

The benchmarks behind this

Account-tier rule of thumb	A: top 20% revenue, B: middle, C: long tail
Typical AE capacity	50–150 active accounts
Average rep tenure	1.8 years
Pipeline coverage rule	3× quota

Sources: The Bridge Group (2023); industry standard tiering. See STAOS benchmarks dataset.

Most territory plans look great on a slide and break on a Tuesday. If your workload index is over 110%, your reps are silently triaging accounts — usually the wrong ones. Fix the math first; the activity follows.

Built by STAOS — sales coaching & fractional sales management for agencies.