Free STAOS Tool

Sales Velocity Calculator

One number that summarizes your sales engine: how many dollars per day your pipeline produces. Change any input to see which lever — more opps, bigger deals, higher win rate, or shorter cycle — moves the dial most.

Number of qualified opportunities in your pipeline, per period Average deal value Win rate % of qualified opps that close Average sales cycle days from qualified to closed-won

Won deals (per period)10

Revenue (per period)$180,000

Revenue per month (30d)$90,000

Sales velocity$3,000/day

Which lever moves it most? (+10%)

+10% more opps+$300$3,300/d

+10% bigger deal size+$300$3,300/d

+10% higher win rate+$300$3,300/d

10% shorter cycle+$333$3,333/d

Shorter cycle + higher win rate → Book a free Sales Audit

Estimate, not a quote. For planning only.

The benchmarks behind this

Sales cycles vs 2021	+38% longer
Avg deal value change vs 2021	−21%
Average B2B win rate	21%
Velocity formula	(Opps × Deal × Win%) / Cycle days

Sources: Ebsta × Pavilion GTM Benchmarks (2024). See STAOS benchmarks dataset.

Cycle time is the quietest killer of growth. Most agencies fixate on lead volume while a tightening of discovery, qualification, and a documented next step would lift velocity 30–50% with zero new pipeline.

Built by STAOS — sales coaching & fractional sales management for agencies.