Free STAOS Tool

Sales Win Rate Calculator

Enter deals won and lost, plus avg deal size. We'll show your win rate, how it compares to the 21% B2B average, and what just +5 points of win rate would be worth in extra revenue.

Deals won period: month, quarter, year — your call Deals lost closed-lost only; leave open deals out Average deal value

Total closed deals60

Revenue won$216,000

vs 21% B2B benchmark−1 pts

Your win rate20.0%

Just +5 pts of win rate would add $54,000 at your current deal size

+5 pts of win rate is a coaching problem → Book a free Sales Audit

Estimate, not a quote. For planning only.

The benchmarks behind this

Average B2B win rate	21%
Enterprise win rate (ACV > $100K)	17%
Multi-threaded $50K+ deals win-rate lift	+130%
Discussing price on call 1 (win-rate lift)	+10%

Sources: Ebsta × Pavilion GTM Benchmarks (2024), Gong Labs (2026). See STAOS benchmarks dataset.

Win rate is the cleanest mirror of your sales process. Most agencies have all the leads they need — they're losing them in the room. Tighter discovery, better objection handling, and a multi-threaded close move the needle in weeks.

Built by STAOS — sales coaching & fractional sales management for agencies.